I build tools that scale
creator marketing
Hey, I’m Danny. I spent my career building and growing products at the intersection of entertainment and technology. Previously I led product for Beyoncé across film, music, tech, philanthropy, and live events. Then I raised $7 million for Galaxy, a resale marketplace that we grew to millions of dollars in GMV through influencer marketing.
Today, I run Kiko, where I help startups go to market with creators. I built an AI operating system for growth that combines AI tools, performance data, and first-party research. It helps us identify winners early, develop better campaigns, and find opportunities competitors miss.
I also recently started posting YouTube videos on my process and strategy. These are a good resource for understanding how I think about the work.
A few tools I build and run today
AI has unlocked influencer marketing as a repeatable, scalable channel for technology companies, and people are still sleeping on this. LLMs and multimodal models can make sense of messy content, conversations, and performance data, giving me better information to make decisions as a strategist.
That’s how I work. I’ve built agents across the process: discovery, communication and negotiation, contracts and payments, creative development, writing and research, and attribution. These are two examples of the tools I build and run today.
Find hyper-targeted creators and mispriced opportunities
This tool builds a creator market around a specific audience, category, and campaign. It brings together the qualitative and quantitative data needed to evaluate each creator: their content, audience fit, performance, and pricing. You can compare creators with their peers, benchmark the opportunity, and decide who you want to work with. The goal is to find the right match and spot creators whose rates undervalue what they can deliver.
Find the hooks and formats behind viral breakouts
I combine first-party data collected directly from phones with multiple data sources and different scrapers to find content that’s breaking out.
I look for outliers both within a brand’s niche and in adjacent categories, then break down the hooks, formats, and creative choices behind them. The research gives us specific ideas to adapt and test, including approaches we would miss by only watching direct competitors.
I’d love to talk
I’ve loved building at the intersection of creators, content, and technology. Cursor and SpaceX are at the top of a short list of companies I’d love to work with, whether that means joining the team or bringing Kiko on as a growth partner.
I can build a steady supply of high-quality creator partnerships, managed end to end. I lead the strategy and relationships, with agents supporting the work from research and outreach through negotiation, creative, payments, and measurement. I’m doing solo what it took a full agency to do 12 months ago.
I’m based in New York and happy to spend time with the team in San Francisco. I know this role is listed as in-person in SF. If that makes an in-house role a nonstarter, there may still be a good fit working together through Kiko. I’d be excited to compare notes on what you’re building and how I can help.